Mission 1


We all have mental health, in the same way that we all have physical health, and there is a complex range of factors - biological, psychological, environmental and social - that affect it. The current high-profile crisis in mental and emotional health is due to not enough good solutions to help people improve their own health, or to enable professionals to support individuals needing specialist support.

Our approach to mental and emotional health is multifactorial and integrative, grounded in the need to understand the problem and users in context. The result is that our emerging Zinc businesses are approaching this problem from a diverse range of angles (including transport, finance, social care, sexual wellbeing, contraception, long-term conditions, stress, and loneliness) and across a range of user groups (from tweenage years to old age). 


Application for our first mission is closed. If you want to apply to our second mission, please see mission 2

Over 800 people applied for our first programme from which 55 highly talented individuals have been recruited to be Zinc Mission 1 Founders. The Founders have backgrounds in computer science, entrepreneurship, consulting, medicine, UX/UI design, and more.

Our cohort has an equal mix of women and men, they represent more than 19 countries, over half of them have experience within early stage start-ups, with an average age of 33 and with over a third above the age of 35.

Over the course of the 6 months the Founders have formed 17 companies, ranging across various sectors such as transportation, the workplace, fintech, digital health, perinatal support, the elderly, digital screen time, outdoor experiences, all of which are designed to improve women's and girls' mental and emotional health.


Read the Mission1 Founder celebration event speech here  


The Mission 1 Portfolio:

Zinc Mission 1 Fellows:

The Fellows are leaders in their respective fields who are actively engaged with Zinc’s Mission1. They help the Zinc team to drive the programme and support the founders on their journey of building an impactful, ambitious and successful business. The Fellows are also joined by over 120 especially selected mentors and experts.

   Celia Romaniuk   User Experience

Celia Romaniuk
User Experience

   Denzyl Feigelson   User Experience

Denzyl Feigelson
User Experience

   Emma Stanton   Mental Health Innovation

Emma Stanton
Mental Health Innovation

   Cynthia Joyce   Mental Health Research

Cynthia Joyce
Mental Health Research

   Farhana Mann   Social Connectedness

Farhana Mann
Social Connectedness

   Gregor Henderson   Public Health

Gregor Henderson
Public Health

   Jessica Butcher   Tech Business

Jessica Butcher
Tech Business

   Iain Jordan   Psychiatry

Iain Jordan

   Oli Barrett   Communications

Oli Barrett


Olga Perski
Digital Engagement

Nicola Byrom
Young People

Peter Robinson
Human Computer Interaction

   Tim Davey   Entrepreneurship

Tim Davey

   Jonathan Guppy   Team Dynamics

Jonathan Guppy
Team Dynamics

   James Woollard   Digital Mental Health

James Woollard
Digital Mental Health

   Yann Mathias   Design