2 MINS READ

How can automated decisions be fairer?

1 gisr2 j3dzmfc6apnqf9uq

EtiqAI is helping automated decisions become fairer and more accurate by detecting and mitigating unintended bias. We spoke with co-Founders Iris Anson and Raluca Crisa to learn more.

How did EtiqAI come about?
We’re both mum-entrepreneurs and both from international backgrounds. We are strong advocates of diversity and equal opportunities and that’s why we created EtiqAI — a solution to help companies who have implemented automated decisions in their business models to remove unintended bias and provide a fair process for everyone.

How does EtiqAI work?
Skewed data is one of the common causes for biased AI models. As machine learning models increasingly make automated decisions about a wide variety of issues such as policing, insurance and what information people see online, the implications of their recommendations become broader.

Our tool helps encourage the teams who build these models to think of, find and mitigate the negative biases these models amplify at the earliest possible stage before time and money is wasted on biased training methods.

The tool can also help these teams avoid reputational threats to the company they work for, prove that they are trying to meet regulatory requirements such as GDPR or discrimination laws and, more generally, build services appropriate for a variety of groups in their consumer base.

What makes EtiqAI different?
We’re a small startup with a big mission! We’re not Microsoft or Accenture, however we have an independent agenda and agile ability to make things happen.

What does success look like for EtiqAI?
Success means we can help companies use a fairer decision process to improve their customer numbers without having to take on additional financial risks. It means these companies can comply with regulators and increase their bottom line.

What advice do you have for future entrepreneurs?
There will be a lot of ups and downs along the way, don’t get hung-up on any one thing, just keep going forward!

What’s next for your company?
We’re doing a pilot with a large lending company and shortly after we will start our round of fundraising. Keep your eyes peeled!

 

Join the waitlist at www.etiq.tech and follow @AiEtiq on social media to keep up to date with their exciting work!

Join the Zinc community

Stay up to date with all Zinc updates and future posts as part of our fast growing community.

Apply Here

Related Articles

Our latest Zinc Partners: Warrior Women Network and Liminal

Mission Focus: Manufacturing and Supply Chains

Featured Resources

Transforming people’s financial resilience and turning uncertainty into opportunity

Many people have been suffering a cost of living crisis  for decades. This year, that crisis has spread to most of  the population, causing a major shock across the developed world.  

Whilst the immediate issues of rising energy costs and  the COVID pandemic have tipped a lot of people over  the edge, the underlying economic insecurities have  been building for a long time.  

Even before the energy and COVID crises, 100m people in Europe and 90m in the US were financially fragile.  They wouldn’t be able to pay an unexpected bill today of $400, access $2000 within 30 days if they need it, or  pay for food and basics if they’re out of work for 8 weeks.

In this mission, we want to empower middle-aged people to turn uncertainty into opportunity, to seize  technology and make it work for them, to reinvent  their lives (not be reinvented by others) and to achieve the financial security they need to navigate their own way through a changing and uncertain world.  

Read More

Transforming the Industries That Have the Most Impact on Our Environmental Crisis

Urgent action is needed in this decade to help businesses address these changes and their impacts, and adapt to the changes that are inevitable. In light of the threat that the climate and biodiversity crises pose to human wellbeing and planetary health, there is consensus about the need for urgent transformation. In particular transformation is needed in impactful industries, which are not fit to meet the current and future needs of people and our changing planet.

Read More

Tackling ‘Taboo’ Health Issues Through Research and Development in Startups

Read More

Unlocking new opportunities for people hard-hit by automation and globalization

Read More